Blog Post

Will you get behind World Milk Day with me?

Milly Fyfe • 11 March 2022

Will you get behind #WorldMilkDay with me?

I’m helping to coordinate supporters from across the UK and Europe to produce social media content leading up to and on World Milk Day which is celebrated globally on 1st June.

Are you a passionate dairy farmer? Are you involved with an organisation that supports the dairy industry? Are you involved in the supply chain or understand the nutritional aspects that make up milk, cheese, yoghurt or cream? Produce dairy products or sell milk direct from the farm? Or just love cows…

I’d love to hear from you.

Here’s why:

In 2001 the United Nations declared June 1 as World Milk Day to spark conversation on the contribution of the Dairy industry to Nutrition, Community and Livelihoods and Environment globally. Our company Emerging Ag www.emergingag.com on behalf of the Global Dairy Platform is tasked to coordinate a global social media campaign that brings different supporter together from around the world to raise awareness and celebrate the day.

The 2021 World Milk Day campaign was a huge success and through all the support and efforts #WorldMilkDaycreated 1.38 billion impressions, the global campaign (including #EnjoyDairy plus 17 translations and local hashtags) reached 369 million impressions, with 199,295 posts using the hashtag #WorldMilkDay

Capitalizing on the work that the Global Dairy Platform is doing already for the Pathways to Dairy Net Zero, the 2022 World Milk Day theme will highlight the work being done to accelerate climate action and help reduce the sector’s impact on the planet. Using the World Milk Day platform, we will aim to raise awareness of the messaging and action towards Dairy Net Zero.

The success of events like this depends on long-term planning, collective efforts of our mobilizers and the participating of individuals and entities at local, country and global levels. As we plan for World Milk Day in 2022, we would like to invite you to participate as one of the campaign Mobilizers.

The role of the Mobilizer is to:

Follow the World Milk Day social media accounts:
Facebook: @GlobalDairyPlatform
Twitter: @worldmilkday
Instagram: @globaldairyplatform
Like, share, re-tweet, re-post and interact with the World Milk Day content
Post original social media content using #WorldMilkDay (photos, videos, links, posts) or use those created and provided by the Global Dairy Platform (see https://worldmilkday.org/ )

We have a team dedicated to developing promotional material, provide hero content and 24-hour support for the Mobilizers throughout the celebration.

We will be very delighted to have you as part of the Mobilizer team. Should you accept our invitation, we will add your name to our Mobilizer list, and we will communicate with you again as we approach World Milk day 2022 on 1st June.

We look forward to hearing from you and hopefully having you as part of our dynamic team of Mobilizers.

Do not hesitate to contact milkday@emergingag.com for further information.

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New Food and Farming radio show to launch on NLive radio

by Milly Fyfe • 13 May 2024

Northamptonshire Farming Entrepreneur Milly Fyfe® ARAgS will head up a new radio show called ‘Tastes of the Shire; exploring Northampton’s food and farming scene from field to fork’ airs for the first time on Saturday 1st June. The show will feature a variety of interviews with grassroots farmers, producers, makers and foodies from Northampton and the surrounding countryside, to discover what is made, produced, sold and available to enjoy around the local area. Milly commented ‘I have a real passion for sharing amazing stories interviewing inspiring people who grow, rear, and process the food and drink we can enjoy, found right on our doorstep. I hope to take you all on a culinary journey exploring the people behind the farm gate, shop counter, restaurant kitchen and factory wall to discover what makes Northampton taste great.’ The show launch coincides with Northamptonshire Food and Drink Week , which is a campaign to bring people together to celebrate the food and drink scene across the county. Available on 106.9FM, NLive Radio is Northampton’s local radio station and hosts a variety of different music, business and specialist shows including Open4business, 90’s, R&B, rock and the Golden Hour. Station Manager Martin Steers commented ‘We are very excited to welcome a new food and farming show to our station, packed full of engaging conversations with local businesses, producers and food brands. Milly has really grasped the opportunity and we hope that many people tune in to learn more’. The Tastes of the Shire radio show with Milly Fyfe will air on the 1st Saturday of each month, 3-5pm on NLive Radio, the station that loves Northampton. Notes Who is Milly Fyfe ® ARAgS? Milly is from Yelvertoft ( Northamptonshire) and farms with her husband Andrew alongside their two young sons, where they rear beef cattle, sheep, arable crops a few pigs and a kitchen garden. Milly has a background in Marketing and PR and also founded a social enterprise called No Fuss Meals for Busy Parents CIC , helping more people to cook from scratch using local, seasonal produce. In 2023, Milly was awarded an associateship from the Royal Agricultural Societies , farming’s equivalent of an MBE, for her work connecting consumers with UK food production. She is also the current NNBN Northamptonshire business person of the year, a silver Local Food Hero through Northamptonshire Food and drink awards, has a podcast called The Countryside Kitchen meets and was recently recognised by Small Business Britain as a top 100 female entrepreneur in the UK. You can find out more about Milly on social media using the handle @ MillyFyfe on Twitter and Instagram or @MillyFyfeOfficial on Youtube , Facebook and Tiktok . About NLive radio NLive Radio is the local radio station for all the people of Northampton, it operates under a not-for-profit community radio license from Ofcom which is held by and run in partnership with the University of Northampton. All the presenters are volunteers made up individuals from across the community, including staff and students from the University. The station broadcasts on 106.9fm across Northampton, online at nliveradio.com and it's on dedicated smart phone app, as well as on smart speakers via “Launch N Live Radio”

Will you get behind World Milk Day with me?